How digital delivers business adaptability and resilience in the face of the Coronavirus crisis

The digital landscape has been providing businesses with myriad opportunities for decades, but the spread of Covid-19 has highlighted just how important it is for businesses owners to enact robust digital practices in order to remain adaptable and resilient in the face of a highly disruptive global crisis.

Using Digital to Adapt to Disruptive Business Landscapes

Disruption can occur in many forms so, in some respects, it doesn’t really matter whether the cause is economic, political, environmental or a pandemic. But, right now, we are where we are, and the effects Covid-19 is having across all sectors on a global level is a significant cause for concern for many decision-makers.

Feeling the Fear and Finding a Solution

Fear can be a helpful initial response to complex situations because it triggers a survival instinct that can drive a meaningful solution. Where fear is not helpful, however, is when it’s used to reinforce negative assumptions and/or raise questions that could cause panic but have no immediately visible solutions.

Crucially, we have seen time and time again that businesses with strong analytics data consistently find themselves in the best position to make well-informed decisions that will support their immediate needs, goals and objectives.

The Importance of Solving ‘I Don’t Know’ Problems

Finding the answers to the most critical issues currently facing your business can give you an additional level of insight that will help you to:

1. place yourself in the best possible position to pre-empt the development of future problems
2. improve your adaptability by ensuring that your first reaction is always to identify ways to tap into real-time data that can answer key questions and prevent you from falling into the dangerous cycle of simply not knowing what comes next

So, What’s the Answer?

In short: the right frameworks and digital support networks.

• Looking outside the ecosystem of your business
  There are a variety of external factors that can affect your business operations. Gathering this information is key to developing actionable responses and solutions that will ensure the long-term stability of your business, even during uncertain times.
  
• Looking inside the ecosystem of your business
  Analytics data can also help you to identify what is happening internally in response to the external disruptor(s). This information will give you insight into how your clients or customers are responding to the situation, which can be used to identify any threats or opportunities you should be prioritising.
  
• Data and Adaptability
  Data plays an important role in ensuring that you are making the right decisions at the right times. The outcomes of new initiatives need to be closely monitored to ensure that they aren’t having an adverse effect. The information learned from this monitoring process can then be used to inform any refinements that could further optimise outcomes and help you to achieve peak business adaptability.

If you are taking this unique opportunity to take stock of your digital presence or want to learn more about the ways in which digital solutions can streamline or enhance your business operations, give us a call whenever you’re ready.