Here we look at how mobile devices have changed website requirements and the business landscape for a successful user experience
Now that almost everybody is using their smart phone to access the web, it's important to ensure that any website is ready for this change to the business landscape. Due to the size of the screen of a device of this type, there are important considerations with regards to websites are displayed and how easy they are to use.
Unfortunately, many small UK businesses are being left behind when it comes to mobile. They are missing out on connecting with new customers and making sales.
In this report from econsultancy.com you can see that businesses are reporting more visits from mobile devices than from laptops or computers.
Consumers are leading the shift to mobile, which means that it's crucial that businesses consider whether their internet presence is right for access from smartphones and tablets.
Without business websites having been readied for online sales and connection with customers, there's much to miss out on. Many are under the impression that creating a mobile-friendly site will be a costly or a complicated exercise.
With so much business coming through mobile - Cap Gemini and IMRG reported that of all online retail sales, 40% of these were from mobile. Now is the time to prepare. Not all mobile friendly sites are complicated or costly and there are many ways to approach this challenge and it's key to ensure that visitors have a good website experience.
According to the government, out of the 1.1 million small businesses in the UK, over 600,000 of them are not yet online in any way. Unfortunately, those that have managed to get online are not catering to mobile devices by providing a mobile friendly website for their visitors.
To put it simply, it's time for the small businesses of the UK to get online, and to get ready for mobile or they will be missing out on retail opportunities.
If you're interested in sorting out your website so that you can enjoy making mobile sales, then contact us today for a no obligation chat.
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