UK businesses are missing out on £27bn due to un-responsive and non-mobile friendly websites
Here at Dino Media we know that in order to make the most of the modern world of business you need to understand the modern approaches. This is why it surprises us just how many small (and even sometimes bigger) companies out there simply do not understand how much business can come through visitors on mobiles.
However, it seems that more and more people are becoming aware of how the world of web browsing has changed.
A recent article in the Independent covers this particular subject.
We really recommend that you take a look through this article yourself, however, in summary it states that UK small businesses are missing out on as much as £27bn thanks to the fact that they don't have a mobile optimised website. This is something that is only set to grow and by 2020 there is thought to be as much as £43bn spent on mobile websites alone.
Absolutely. Think about it this way, how often do you go on your mobile to read the news, go on Facebook or check the weather? Chances are that it is quite frequently. Okay, so what about shopping? You suddenly think about those shoes that you just need to buy or the ideal gift for someone special and the easiest way to find it is to go on your phone.
The same is true throughout the UK, at any given time people are searching for things on their mobile, through the night, and this means that if your website is not displaying properly on a mobile screen, then you might be missing out on some vital business.
Well, the thing that you need to do the most is make sure that your website is completely responsive. Only 18% of UK small businesses have a website that is optimised for mobile, and if you are one of them then this needs to change.
It doesn't have to be complicated to make the required changes to your website. In fact, by setting it to be fully responsive (that means that it works on whatever device you are viewing it on) you can be sure that you are targeting all of your customers.
Not every small business is going to understand how to do this. Luckily, we do! So, why not get in touch with us here at Dino Media? We are experts in all things web and we can give you the advice, as well as put in place the solutions that you need in order to make sure that your business is working the best it can.
We are also thoroughly lovely people, and we understand that not everyone is an expert when it comes to the tech side of business. We won't patronise you, but instead will work with you to make sure that we teach you everything you need to know.
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