We're passionate about the potential of generational marketing and how it can be an effective approach to help you to forge meaningful relationships with your target audience.
Current estimates put Facebook's user base at a staggering 2.3 billion. That's a lot of people and while some solely want to keep in touch with friends, others want to post selfies, play games, and watch cat memes. Connecting with the right people in the right way is hugely important. Generational marketing is an effective approach to help you to forge meaningful relationships with your target audience.
Born between 1946 and 1964, Baby Boomers take a traditional approach to many aspects of their lives. With later generations helping them to get to grips with technology, more than 60 percent are active social media users, favouring Facebook's ability to help them reconnect with family and friends. They typically won't, however, make regular online purchases.
Born between 1965 and 1980, Generation X are a small but very important generation. Their current priorities include home ownership, careers, and child care, so it's safe to say they're pretty busy. Around 80 percent are active on Twitter and Facebook and they're happy to shop both online and in-store.
Many Millennials are old enough to remember a time before social media, but to say they have embraced it would be an understatement. Almost 90 percent are smartphone owners and around 35 percent routinely take to social media before making both large and small purchases.
Valuing information learned from online reviews, blogs and social media recommendations, more than half admit to hitting the skip button on adverts as soon as possible. While traditional advertising might not be the way to go, Millennials are trend-focused and influenced by trusted and authentic figures with solid reputations.
This post-millennial generation are often referred to as the 'Internet Generation'. They're savvy and digital-focused, growing up in a time where the internet and social media has 'always' existed. To cope with the large volumes of content and advertising to which they have been exposed all their lives, they have developed an intuitive eye and will decide within 8 seconds if something is worth their time or not.
As almost half of Gen Z state that social media plays a large part in how they feel, they value empowering and authentic content they can connect with and relate to. For brands, this means ditching celebs and instead focusing on creating campaigns around real people.
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