Newsletter marketing offers many new and exciting ways to boost your traffic and engage with your audience
Although huge advances have been made within every single element of the online marketing mix, newsletter and email marketing remains one of the simplest and most effective ways to market your business.
If you've been completely overlooking your email and newsletter marketing strategies in favour of pursuing other avenues that are perhaps a little newer, shinier and more tempting, you won't be alone. However, we believe that you should only ignore it completely at your peril!
Alright, so this isn't exactly a life or death situation, but by neglecting to invest at least a small amount of time into building your list of newsletter subscribers and delivering valuable content directly to their inboxes, you're missing out on a whole lot of potential business and you really don't have to be!
Memorability is everything and internet users are developing increasingly effective filters for the efficient identification of the content they believe has something of value to offer. Crafting strategies that ensure your business remains consistently visible and isn't immediately filtered out is therefore crucial to long-term success.
You need your audience to remember that you're still around and are ready to help them out with whatever they need you to do. Newsletter marketing helps you to remind new, current, and even potential clients that you're an authority within your niche and are more than capable of meeting their needs.
Current and past clients will read your newsletter content to keep up to date with what you're currently doing. Your ultimate goal here is to consistently cement your brand at the forefront of your current/past customers' minds and ensure you are the first business they think of when they need the product or service you provide.
Your potential customers might want to engage with your newsletter content to get a more comprehensive feeling for what you're about and whether you are a trustworthy brand that can fully meet their unique requirements.
Your newsletter metrics will allow you to see those who consistently open your emails but who fail to click on any links or get in touch to discuss future business. Here you'll also be able to see those who choose to hit the delete button before even opening your email. This data will help you to build a comprehensive picture of who's interested and who really isn't, allowing you to channel your resources appropriately and make more informed business decisions.
Think about how easy it is to forward an email. It's an action that takes literally seconds to complete and yet, if your audience feels compelled to share your content with their wider social circle, it can very quickly become a powerful positive force for your business. This completely free form of secondary marketing will require you to have an engaged audience as well as compelling content, but it can be an enormously effective way to increase your reach and forge new, meaningful connections.
In short, newsletters are a crucial component of a comprehensive online marketing strategy. Give us a call today to find out how we can help you to utilise this powerful tool to boost your traffic and engage with your audience in new and exciting ways.
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