How To Create an Irresistibly Compelling Call-To-Action (CTA)

All a strong call-to-action (CTA) needs is to be eye-catching, right? Wrong! Although you might have read countless articles, some of them convincing, claiming that CTAs with a cool blue, fiery red, or sunshine yellow button colour secure more conversions than another tone or hue, CTA success just isn't as simple as that. Sorry!

Alas, let's not mourn for the CTA simplicity that never really existed and instead investigate how to create a killer CTA that is impossible to resist.

It's All About The WHOLE Landing Page

Yep, you read that correctly. Although probably not exactly what you want to hear, the reality is that your CTA isn't likely to be the most important thing on your landing page. Why? Because it is always going to fail if the rest of the page doesn't meet the expectations of your audience.

Easily Scannable Content

No one has time to trawl through paragraph after paragraph of dense copy. Your audience know what they're looking for and it's your responsibility to help them to find it without any hassle. Headings and subheadings are always helpful, but make sure you also keep your phrasing as simple as possible to allow for the easy digestion of your message. Let's be honest, life is complicated enough. Embrace simplicity, your audience will appreciate it.

Always Be Authentic

It is always, yes always, immediately obvious when brands aren't being genuine. It creates an uncomfortable atmosphere that will only compel your audience to leave your page and look elsewhere for the information they're seeking. Don't give your competition a helping hand by losing your authenticity. They might thank you for the extra traffic, but it'll get pretty lonely on your corner of the Internet very quickly. Like, tumbleweed level lonely. Yikes!

Demonstrate an Understanding of Your Audience

You can't communicate with your audience in the ways they want to be communicated with if you don't know who they are. Remember that it is actually impossible to address everyone who might happen to land on your page, so you need to focus on immediately capturing the attention of your ideal audience. It's not just about what you say, it's also about how you say it. And that's such a cliché thing to say because it's true.

Be Valuable

We won't dilly-dally here. Do not, under any circumstances, be a time waster. Make sure you're offering something genuinely valuable and don't shy away from clearly stating why it's so great. Audiences respond well to passion but if you don't believe in whatever you are providing, a treacherous path lies ahead.

Test It!

How will you ever know if a different approach will achieve more meaningful results if you only plough ahead with your initial strategy? Clue: you won't! There is no magic spell or secret recipe, so why wouldn't you experiment? No excuses!

Right, OK. Well we've got to the part where we must utilise our expertise and end with a CTA of our own. Let's see how we do. Although the very best CTAs look simple and effortless, creating one is not easy. But we know how to do it. It's true.

Give us a shout today to learn more about what we can do for you. We'd make a pretty dreamy team, don't you think?