Although it feels like every business under the sun has a blog, too many businesses are missing out on this wildly powerful marketing and optimisation opportunity.
The power of blogging really cannot be overstated, not least because they present businesses with an unparalleled opportunity to reach and connect with audiences in innovative and increasingly effective ways. As the eCommerce landscape is booming right now, creating a blog for your store will help you to stand out from your competition. Let's take a closer look at why.
You, naturally, want to drive as much traffic as you possibly can to your eCommerce store, right? And that makes sense. The more traffic you can attract, the more opportunities you have to secure even more of those all-important conversions.
Think of your blog as an opportunity to establish a new traffic channel. When done right, your blog will create new opportunities to enhance your search engine optimisation (SEO) strategy and drive even more traffic to your store. If your blog strategy is executed well, you could see your traffic increase exponentially in a relatively short period of time. And that's exciting, right?
From the very beginning, your blog will open the doors of opportunity to connect with your audience in ways that your eCommerce store cannot. Attracting people to your blog will demonstrate that your business has the ability to hold your audience's attention but, as you already know, that's not enough. You must go on to capitalise on the opportunity you have created and direct your potential customers towards a particular destination.
This means remembering that even if a blog post doesn't specifically refer to individual products, a bit of creativity is all it takes to create a compelling and persuasive call-to-action. Your blog will provide an array of opportunities, don't waste them!
In modern marketplaces, attracting and holding on to new customers is becoming increasingly reliant on your ability to convey a unique and memorable brand image. A blog is an ideal opportunity to develop and refine a distinctive brand voice that specifically appeals to your target audience. Communicating your brand voice is difficult to do via an eCommerce store alone, but your blog is a prime way to give your business the best possible chance to stand out from your competition. And that is enormously valuable.
You probably rely heavily on your email marketing list to encourage new customers to jump into your sales funnel. Building a comprehensive mailing list is as close as it gets to gold for every business because it is filled with a combination of already loyal, brand new, and potential customers. This world of opportunity is one that you should both nurture and value, without question. As well as using your blog to encourage new people to sign up to your mailing list, you can also communicate a variety of incentives to make this strategy even more effective. It almost sounds too good to be true, but it's really not.
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